Archaic media depicted at its prime.

Archaic media depicted at its prime.

Crazy to think that at a time all of these items helped ups remember and communicate with each other.

In elementary school, ICQ was the ultimate social media networking tool for my friends and I outside of school. Before we used to spend hours on the phone just chatting about whatever. Unfortunately the corded phone left little space for us to do much else on the phone. Thankfully, ICQ brought us the opportunity to multitask. While using ICQ, I could also work on my webpages (I had two: one girly and one based on an anime I was rather fond of at the time), go to the kitchen to grab a drink, search items on the internet, and such. With ICQ I could even chat with people from school that I rarely spoke with in person, people who I might not have known otherwise.

All in all, those days were pretty awesome and I somewhat feel nostalgic …that is until I remember dial up speeds and then I’m grateful for my present amenities.
Today we’re even more connected to social media than we were, some ways it is fantastic, magnificent, and any other non supercilious word you’d like to insert. I, as well as some of my friends are big fans of Facebook, Twitter, LinkedIn, Skype fans and (obviously!) WordPress, and I don’t see this changing any time soon…

BUT who knows what the world of Social Media holds for us tomorrow! In the meantime, take a moment to go offline and speak with a friend in person, you’ll thank me later 🙂

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Hierarchy of Social Communication with Info Graphic

http://www.bitrebels.com/social/a-hierarchy-of-social-communication-know-your-tools-infographic/

Great article and infographic from Bit Rebels.   They always have very fascinating articles, info graphics and pictures for me to peruse. I don’t think I’ve ever read something on their website that hasn’t interested me!   Let me just take a moment to say  I ❤ Bit Rebels.

Happy Readings!

Why you need more than just digital “content, content and content.”

A neat article I stumbled across while online today. 
http://adage.com/article/cmo-strategy/marketers-break-free-digital-content-trap/228544/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AdvertisingAge%2FLatestNews+%28Advertising+Age+-+Latest+News%29

Can Social Media Change The World?

Neat youtube clip! Check it out 😀

The Sean’s Twitter Song! (Kingston and Paul)

As Sean Paul says “This song is dedicated to all my Tweethearts <3”

Active Consumers Seek Corporate Responsibility in the Age of Social Media!

Age of Web 2.0! Age of consumer empowerment!
Age of responsibility?

Consumers are active and participative today. Consumer empowerment for businesses/corporations means no more regarding consumers as passive. They consider actions of businesses/corporations before buying into products. Consumers are looking for responsibility in their product and service providers. What exactly is responsibility for a company?

Business dictionary defines corporate responsibility as:

“A company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. Companies express this citizenship (1) through their waste and pollution reduction processes, (2) by contributing educational and social programs, and (3) by earning adequate returns on the employed resources.”

If you want a lengthier explanation visit: Reference for business.

Smart companies/businesses target and interact with their consumers. The internet and social media has encouraged the new age consumer who wants to find out more about businesses. Consider coffee: Dark, rich, aromatic coffee that brightens your tired self in the morning. AND afternoon. Maybe evening too. You buy coffee based on taste and advertising, right? The passive consumer does. They go with what they know from what little information they have. What does the engaged consumer do? They research brands online, find out the company’s reputation and what they stand for. Corporate responsibility are two words that may not immediately jump to the average consumers’ mind. Two words stand out for the engaged, vocal consumer: Fair Trade. These two words hold a fair amount of power. It means that the farmers who grew the coffee beans received a fair (regulated) price for those beans.

Thus that farmer doesn’t have to live a poverty-stricken life selling beans well below value because they don’t have a choice.

Businesses who buy their beans through fair-trade can bear the fair trade logo. Since fair trade is regulated, you won’t find businesses claiming to be fair trade that aren’t. The only disadvantage to fair trade coffee is the price to consumers. Fair trade coffee costs more for the consumer to purchase. Without the fair trade logo one might assume it is overpriced coffee but not know why it is. A fair trade logo connected with a business says “we’re a responsible, morally considerate company that appreciates quality.” It also leaves the consumer feeling good about their purchase. Purchasing+ feeling good are a great match. Businesses want their consumers to feel good about making purchase because those consumers are more likely to continue purchasing their product.

My fair trade coffee example highlights how a passive consumer might not have known about fair trade quality or understand its importance. The passive consumer just listens to what the business says and doesn’t really ask questions. A one-way conversation. Ignorance is bliss to the passive consumer.

How is this applicable to social media?

Internet and social media removed the rose coloured glasses from our eyes. They give information that once wasn’t readily available now available to the masses! You can Google, Facebook, Twitter, LinkedIn, Digg, and Reddit (to list a few!) a business to find out what it stands for; find out what other people think about it.

Coffee wise: Companies/businesses who have facebook pages, twitter accounts and webpages can mention their fair trade association and their corporate social responsibility.

Perfect example: Starbucks! They are very quick to brand themselves as a responsible business. “We’ve always believed that businesses can – and should – have a positive impact on the communities they serve.”

Starbucks proudly shares its corporate social responsibility with its consumers throughout social media. For example: You can like Starbucks and Starbucks frappuccino on facebook, roughly 20 different twitter accounts and follow them on LinkedIn. Engaged consumers who are already plugged into various social media they will visit webpages and social media links of various businesses. Consumers want to know the truth and want to feel good about their purchase. Starbucks must know this and use it to further their brand quality. Essentially you can find Starbucks everywhere on social media. You can find them sharing and connecting with their consumers online and off! Thanks to social media!

As a social media specialist and a consumer, I recognize the importance of ethical business practices, corporate responsibility and usage of social media. Social media connects businesses with their consumers. Consumers can share their thoughts with businesses and other consumers. Starting a conversation between businesses and consumers as well as consumers with consumers via social media benefits all. It keeps businesses in the spotlight,responsible to its consumers, and in return it gains loyalty. Thus consumers get to feel good about their purchases and businesses receive purchaser loyalty/longevity.

Thoughts? Share them with me!  😀

The Twitter Song Brightened My Day!

This is by far the best twitter song I’ve heard! The twitter parody is set to the cheery melody of I’m yours by Jason Mraz. 😀

My Favourite Blurb :

“I’ve got the Twitter shakes; guess I could be addicted,
And there’s no moving on until I’m able to log on,
‘Cause I can’t stop tweeting no more,
No more I’m addicted I’m sure,”

Give it a listen and let me know what you think!
http://www.hark.com/clips/blwvtbpmgm-twitter-song

Also! Here is the original song: I’m Yours by Jason Mraz. 😀

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