Why you need more than just digital “content, content and content.”

A neat article I stumbled across while online today. 
http://adage.com/article/cmo-strategy/marketers-break-free-digital-content-trap/228544/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+AdvertisingAge%2FLatestNews+%28Advertising+Age+-+Latest+News%29

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